Purpose: Help you communicate price increases with confidence, professionalism, and clarity
Standard Script (Most Clients)
“I wanted to let you know in advance that starting [date], our pricing will increase from [old rate] to [new
rate]. This adjustment reflects [reason: rising costs, added services, expanded expertise] and allows us
to continue delivering the quality you expect. I value your business and look forward to continuing our
partnership.”
Long-Term / Loyal Clients
“We truly appreciate your continued partnership over the years. Starting [date], our pricing will increase
to [new rate]. Because of our relationship, we’re offering you [special loyalty benefit: early renewal,
discounted retainer, bonus service, locked-in rate for 6 months]. Thank you for trusting us with your
business growth.”
Premium / High-Value Clients
“Our updated pricing, effective [date], will be [new rate]. This reflects the expanded value we now
provide, including [list specific outcomes, new features, or premium benefits]. Our goal is to ensure you
continue to receive exceptional results and industry-leading service.”
Price-Sensitive Clients
“Beginning [date], our pricing will be updated from [old rate] to [new rate]. To help with the transition,
we’re offering [options: prepay at the old rate, bundle savings, phased increase]. I want to make sure
you still get the support you need at a level that works best for your budget.”
Rush Job / New Project Pricing
“For projects requiring completion within [X timeframe], a rush fee of [25–50% premium] will apply. This
ensures we can prioritize your request while maintaining quality for all clients.”
Quick Wins
- 60 Days’ Notice: Always give clients advance notice.
- Practice: Say your script out loud until it feels natural.
- Bundle Value: When possible, pair price increases with added benefits.
- Stay Confident: You’re not asking for permission—you’re communicating a professional update.
Havins’ Advantage: We help clients rehearse and implement these conversations, so they retain loyal
customers while confidently stepping into higher, more profitable pricing